Pertussis was terrible, these kids would just cough and cough until they turned blue, but most people hadn’t seen the disease, so they didn’t know the dangers. On the other end, whooping cough - or pertussis - which was also an issue then, had kind of the opposite problem. While a lack of access would be a problem in later efforts to eliminate measles, early on, so many people had had measles when they were younger that they thought, “What’s the big deal? I had it.” So efforts to vaccinate for it weren’t successful overall. The first effort was in the 1960s, and that was a failure.
The measles vaccine was developed in 1963, and since then, there have been three major efforts to eliminate measles in the United States.
In time, this would prove to be a failure because measles is just so much more transmissible than smallpox, but there have been several efforts to improve vaccination coverage overall. National Immunization Program : With smallpox being eradicated in 1977, many people had considered that measles might, someday, be able to be eradicated as well.
Walter Orenstein, former director of the U.S. Just as paranoia and misinformation runs rampant today about the COVID vaccine, in the 1970s, vaccines for things like measles and whooping cough were facing challenges of their own. While the rest of that stuff was meant to make George Lucas more money, these posters - and the PSA that was also part of this campaign - was meant to save lives. But to lump these posters in with everything else is to ignore their important and unique history. Of course, this was back in the 1970s and the 1980s - now, some 40 years removed, those posters are just another piece of Star Wars merch on eBay, no different from old lunch boxes, trading cards or action figures. It was probably comforting, too, as it lay in such stark contrast to the otherwise sterile doctor’s office. Still, when you’re a kid with no pants on, sitting on a piece of butcher paper and waiting for a doctor to come in and shove some plastic thing in your ear, those familiar droids were a lot more interesting to look at than the doctor’s eye chart. “Parents of Earth, are your children fully immunized?” read the text at the top, accompanied by a generic-looking photograph of C-3PO and R2D2 standing there, doing absolutely nothing. It was a poster that was featured in thousands of doctors’ offices across America.
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